It’s finally here! Ten years in the making, I’ve finally published my second book. Created from a decade of talking to framers across the country and lessons learned from Tru Vue’s Retail Makeover Project this book is an answer to all framers needing a business reboot.
RECHARGE YOUR BUSINESS: The Ultimate Frame Shop Owner’s Manual
Whether you’re a new framing entrepreneur or had your business for years, this book contains valuable advice on how to plan, implement and evaluate your marketing and selling activities. It’s easy to follow style, and printable worksheets give you a step-by-step year long marketing plan for improving profits. Unlike other business books, this is designed to answer the challenges of small businesses in the art & framing industry.
“Recharge Your Business” is available for download here or order a special limited edition CD here.
Read what Ken Baur has to say about it…
It’s one thing to have opinions or experience in creating and growing a successful business, but few can explain it in the detailed manner Meg has created. This book takes the reader from concept to completion in starting and growing a custom framing business and most importantly provides the tools to make it much easier.
I have worked with Meg many times on projects and in committees and have always been impressed with her insight and ability to understand the true value of custom framing and communicate it others. Her book brings together her years of experience and makes it very possible for the rest of the industry to have the same success.
Ken Baur, president of KB Consulting and Framing Concepts Galleries
“Recharge Your Business” is packed full of helpful tips based on real world solutions to challenges framers face. Here’s what you can expect.
Part 1 Creating a New Strategy
- Evaluate your business to determine what’s working and what’s not
- Identify the best customers for your business and how to reach them
- Create a low-cost marketing plan for increasing revenue
- What to do before you start to advertise
Part 2 Marketing
- Learn why traditional advertising doesn’t work and what to do about it
- How to make yourself the expert and build credibility for your brand
- Secrets for carving out your niche
- Ways to attract the design-conscious consumer
- Advice for creating money-generating events
- Important tips for creating a social media marketing plan
- Rules for getting your business found on the web
- Why you need a blog
- Tips for making your email marketing more effective
- Get a complete marketing schedule for the entire year
Part 3 Sales & Service
- Seven steps to selling success
- Improving the customer experience to keep them coming back
- How to turn customers into evangelists for your store
- Selling tips for handling the most common customer objections
- How to raise prices and still sell more framing!
Read a bit from the introduction…
“Does your company have more memories than dreams? Chances are that if you’ve been in business for any length of time the goals you had during the busy first years have long been forgotten. Some achieved and happily crossed off the list with others replaced by the endless number of tasks we business owners face daily. It’s understandable. We get busy, too distracted by the relentless number of jobs required in the day to day operations of running a small framing business. But, it is an interesting question. Stop for a moment and think of all you dreamed of accomplishing during those early weeks when your shop was new; the freedom you’d have being your own boss, the fame that comes from devoted customers so in love with their frames the line trails out the door and of course, the fortune that was sure to come with such a loyal following of fans. So what happened?
Life happens. Papers stack up on your desk. Someday projects collect in corners. The backroom fills with stacks of scrap moulding and leftover matboard. Before you know it, you are no longer running a business – the business is running you.”
“Recharge Your Business” is available for download here or order a special limited edition CD here.