The new year is starting off to a roaring start! After the busy holiday season, I had thought that things might slow down a bit, but not this year. 2016 marks my 13th year of attending the international West Coast Art and Frame Expo in Las Vegas. The show is the largest in the world at bringing the best and brightest of industry designers, manufactures and framers together. Its four days of inspiration, innovation and education. It’s a great time to recharge my creative juices.
This year I have been asked to teach eight seminars to framers from the US, Europe, Asia and Australia. Someone pinch me. Sharing ideas about frame design, sales, marketing and merchandising with fellow framers is always a treat. Here’s what’s on deck for 2016:
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P3029 Hope is Not a Strategy (P3029)
Learn to craft a step-by-step marketing plan that will produce results. Whether you manage a small business seeking to formalize the planning process or an established frame shop looking to increase business, this seminar will help you make informed decisions and avoid costly missteps. Armed with specific ideas for designing a strategic plan to suit your business goals, you’ll leave this class with a clear competitive advantage. Sponsored by Larson-Juhl |
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S5015 Design, Merchandise, and Sell (S5015)
Join Meg and learn new design skills to create exceptional premium displays for your store and how to use them to “wow” buyers and win more business. Learn how to merchandise your space to attract better buyers and start a conversation around high-end products that will increase your bottom line. With this class, you’ll not only be inspired by Meg’s award-winning frame designs, but you’ll also leave with the knowledge to create displays for a profit-generating, design-focused strategy in your shop. Get tips on how to attract high-end buyers, inspire customers’ creativity, overcome price objections, and upsell premium products to increase customer satisfaction and your average ticket. Compliments of Tru Vue |
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P3030 Retail Makeover Workshop (P3030)
Join Meg and Ken as they share make-over advice given to Tru Vue Complete Store Makeover contest winner, Fourth Corner Frames in Bellingham, WA, and beyond. This workshop digs deeper than the “Total Business Makeover” course given in 2015. They have identified six fundamentals essential to every business and, more importantly, the tools that ensure they are used properly. Get critical business tips for improving operations, increasing profitability, training salespeople, developing a coordinated brand, merchandising to increase sales, and event marketing, so you can match your passion with profit. Investigate these essential tools for success and learn how to apply them for your own business makeover. This is premier retail training for framers! Compliments of Tru Vue |
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A7178 Plan, Promote, & Profit: Tips, Tricks, & Strategies to Writing a Marketing Plan (A7178)
This seminar outlines a comprehensive, step-by-step approach to crafting a concise, logical, and effective marketing plan that produces results. Whether you manage a small business seeking to formalize the planning process, or an established frame shop looking to grow your business, gain a competitive advantage by translating the marketing planning process outlined in this seminar into a streamlined strategic document that informs your decisions and helps avoid costly missteps.
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For the first time, I’ll be teaching two Quick Courses in the Wizard International booth on the show floor. “Selling Creativity” is full of sales tips for pricing and selling innovative mat and frame design. The second session, “Be So Good They Can’t Ignore You” showcases upscale frame designs for all kinds of framing projects, like this project also featured in the Wizard booth.
