Join me at West Coast Art & Frame Expo

The West Coast Art & Frame Expo is just a month away. I’m always excited to join with framers all over the world to share ideas and inspiration! This year I will be presenting 5 seminars + 4 free quick courses on topics ranging from sales and marketing to design.

PPFA Convention

A7137 Simple Strategies for Local Marketing

9:00am – 11:00am Sunday January 22

Learn how to grow a successful art & framing business in your local market through a low cost marketing strategy. Designed especially for galleries and frame shops, these practical ideas in this seminar will teach you how to complete a brand analysis, identify your prime target customer, exactly how to reach them and identify the best online and offline strategies for consumer communication. After this seminar, you’ll know how to create an integrated execution plan for attracting more custom framing consumers.

WCAF AGENDA

S5015 Design, Merchandise & Sell

1:00pm – 3:00pm Monday January 23

Is your business in need of a makeover? This seminar is for new start-ups or existing shops looking for practical ideas for strengthening your business image. Whether you want to attract specific customers or simply be more competitive you’ll learn tips for transforming your brand, communicating with customers, merchandising and much more. This popular class is sponsored by Tru-Vue

P3029 Hope is Not a Strategy

3:30pm – 5:00pm Monday January 23

This seminar outlines a comprehensive, step-by-step approach to crafting a concise, logical, and effective marketing plan that produce results. Whether you manage a small business seeking to formalize the planning process, or an established frame shop looking to grow your business you can gain a competitive advantage by translating the marketing planning process outlined in this seminar into a streamlined strategic document that informs your decisions and helps avoid costly missteps.

S5035 Selling Inspired Designs

10:00am – 12:00pm Tuesday January 24

Join Meg as she provides helpful knowledge and expert insight that can enhance the design, sales, and merchandising for your business. She’ll review sales tips for pricing and selling innovative mat and frame designs, plus showcase upscale examples for all kinds of framing projects. This class will cover strategies on selling designs to inspire custom framing and increase your bottom line. Develop skills for improving the customer experience and effectively selling your creativity. Don’t miss this opportunity to ask questions, learn something new, and discover how Meg uses her expertise along with Wizard™ products for profit-generating success! Sponsored by Wizard International

S5010 Picture Perfect Designs

1:00pm – 3:00pm Tuesday January 24

Get inspired with Meg’s award-winning frame designs and learn tips for using these creative framing ideas to “wow” customers and boost your sales. Retail is a highly competitive business, especially for framers. Learn ideas for increasing sales by improving your customer experience at the design counter. From hand painted details, stunning shadowboxes, and artistic mat details, you’ll get ideas and advice to grow your custom framing sites.