The West Coast Art and Frame Expo is only a few days away and I am looking forward to presenting three brand new seminars.
S5010 – Picture Perfect Designs to Increase Sales (S5010)Retail is a highly competitive business, especially for framers. Learn ideas for increasing sales by improving your customer experience at the design counter. Get inspired with Meg’s award-winning frame designs and learn tips for using these creative framing ideas to “wow” your customers. From hand painted details, stunning shadowboxes and artistic mat details you’ll get ideas and advice to grow your custom framing sales. Sponsored by Engelsen Frame & Moulding
Join me along with Ken Baur Monday morning for Total Business Makeover.
P3030 – Total Business Makeover (P3030)Does your store need a makeover? Join Ken Baur and Meg Glasgow in this fast-paced, informative presentation of great, creative ideas that are easy to implement without spending a lot of money. These strategies include many of the concepts used by Ken and Meg at the winner of the Tru Vue Complete Store Makeover contest, Fourth Corner Frames in Bellingham, WA. During this lecture, you’ll discover how to improve the look of your shop and use your merchandising to generate more sales. You’ll also see how to create and market a store brand that will have a lasting impact on your customers. This practical session will then show you steps you can take to enhance the overall financial health of your business. From start to finish, Ken and Meg will show you lots of quick, realistic changes you can make that will have an immediate impact and get you started on your own total business makeover. Compliments of Tru Vue
And the last session has my favorite title, “Hope is Not a Strategy.”
P3029 – Hope Is Not a Strategy (P3029)Learn to craft a step-by-step marketing plan that will produce results. Whether you manage a small business seeking to formalize the planning process or an established frame shop looking to grow your business, this seminar will help you make informed decisions and avoid costly missteps. Armed with specific ideas for designing a strategic plan to suit your business goals, you’ll leave this class with a clear competitive advantage. Sponsored by Larson-Juhl
Teaching is not all I’ll be doing. I’ll be welcoming in Larson Juhl’s Design Star winner for 2015 at Monday night’s celebration. It’s always so exciting to see the creations of the best and brightest in the industry!
For a complete list of seminars visit West Coast Art & Frame Show